Spreading the word about Kirloskar Institute of Advanced Management Studies (KIAMS) is the aim of the Brand Club. Their goal, said co-ordinators, is “to bring to the world news, events and happenings of KIAMS that have a positive effect on our lives, every day.” There are seven members who co-ordinate the various activities of the Brand Club, which include making sure various events like quizzes, seminars and B-plan competitions are always on the agenda for the benefit of the batch. KIAMS organizes various events throughout the year and the co-ordinators said: “Our club’s work is to publicize these events through various social media networks.” Being involved in the Brand Club serves to enhance the educational experience they are receiving at KIAMS.
“Organizing the various events of KIAMS gives us hands-on experience and gives an opportunity to learn things not taught in books. It makes us street smart,” said the co-ordinators. It also allows them to put textbook theories into practice at the events. “Various theories like the Gantt Chart have been used by us to keep the events running smoothly,” they said. Their work, however, is not without challenges which have to be overcome.
“A common challenge we face every day is the language barrier and we keep good contact with the locals, who help us in the various events like some research work and Pragati-type events.” Choosing to have co-ordinators rather than a leader or president tends to make the task of running the club less demanding. “Having co-ordinators is in fact easier,” they said, “because all of us are equally adept at handling the various activities of the club. The team functions as a whole and things are divided as and when they arise.” While it is a student-run club, faculty member are always on hand to help whenever they are needed.
“Ours is a student club which highlights the various student activities organized by the batch,” said the co-ordinators. “The faculty plays a supervisory role whenever necessary.”