Tag Archive: faculty

photoChoosing the right specialization for your management program is as important as picking the right B School. While the Marketing domain is widely discusses, the Finance sector is still considered to be a niche. It’s ironic that the stream that has consistently offered exciting and high profile career opportunities for management aspirants is believed to be a field only for those who like to crunch numbers. That’s why we have Prof. Gita, KIAMS shedding light on career prospects and dispelling some of the myths surrounding the field.

Prof. Gita is a Asst. Professor at the B School and has 12 years of experience as an academic, having worked with several reputable educational institutes in the country. Her expertise in Finance is evident from her sterling record, and today she shares her experience with the students at KIAMS. As we begin talking about Derivatives in the market, she says, “In the initial days of derivative trading, Commodity Derivatives were popular. However, things have changed now and Options, Futures, Forwards, and Swaps have gained in prominence as well.”

According to Prof. Gita, derivatives should be chosen based on the objective of the investment. That’s something not only investors need to know, but also those who want to work as professionals in the field of derivatives. She delves deeper into the responsibilities for future aspirants, saying, “They are quite similar to that of Equity Researcher or Portfolio Manager. You’d have to carry out an in-depth analysis of the underlying asset and the performance of the Derivative. The goal is to help the investor make a smart investment choice.”

But at the end of the day, aspirants are keen on knowing their career prospects and future opportunities. Prof. Gita leads them in the right direction as far as Finance Derivatives are concerned: “At National Stock exchange alone, the Average Daily Trading of Futures & Options was around 120055.59 Cr in the year 2013-14. That kind of voluminous trading in itself should tell you about the lucrative and challenging careers in the field. Financial services sector and institutions under it have several opportunities for derivatives professionals.”

In fact, Prof. Gita believes that the entire Finance sector is buzzing with exciting options for professionals of today and tomorrow. According to her, Finance goes beyond just number crunching and is, in fact, integral to every business. “Every business needs cash flow and when money comes into the picture, you need professionals who know the basics of finance for decision making,” she explains. “Financial Analyst, Equity research, Financial Controller, Treasurer, Risk Management Professional, Fund Manager – there are several rewarding careers ahead of you.”

Her institute is also doing its best to prepare its students for careers in Finance Derivatives. It has offered them different electives, which Prof. Gita believes can be very useful for interested students. “Futures & Options Basic Course and Futures & Options Advanced course have been specially created to offer students an insight into the field, she says. “That coupled with the understanding of spreadsheet calculations can help students gain knowledge of Finance derivatives to build a flourishing career in them.” Obviously, Prof. Madhuri is positive and enthusiastic about the field of Finance. And, she shares this enthusiasm with her students who look to her as a mentor as they work towards their professional goals.


From a management student to associate professor at the Global Business School, Hubli to an associate professor at KIAMS, it has been a natural progression for Prof. Ashok Patil who joined the KIAMS team last month. Prof. Patil excels in the field of corporate finance, a subject he is teaching at KIAMS.

“Being a management student myself – I am pursuing my PhD as well – I know my subject and also the importance of imparting education the right way,” he says. On being asked how he makes his classes more interesting and engaging, he says: “I involve the students in group discussions in order to bring out new ideas, encourage role-play to practice real-time market scenarios and conduct question-answer sessions wherein I clarify their doubts. All these elements are an integral part of my classroom sessions to help the students pick up things easily.”

To create a better understanding of the various aspects of management, Prof. Patil says he picks up live examples. All the management workshops he has attended, he says, come in handy as he incorporates all those teaching methods in his own sessions.

As far as prerequisites for a good manager are concerned, Prof. Patil says, a manager should be able to analyze a situation appropriately before making any decision. “He must be a quick decision-maker and result-oriented,” he adds. “Managers should be dynamic and keep themselves abreast of the latest in their field,” he says, confident KIAMS will be able to help the students achieve this objective. “They should be up-to-date and should be analytical in decision making.”

Prof. Patil has been an achiever in his own right. His passion for teaching has helped him bag a number of prizes including second prize at the National Conference on Entrepreneurship and Business Development in India. He was also chosen for having the best paper in the technical seminar Track C-101. One of his papers, ‘Role of Trust and Control in Financial Services Outsourcing: An Empirical Study’ has been accepted in a peer reviewed journal. Another paper, ‘A Critical Review of Outsourcing, Off shoring and Offshore Outsourcing of Financial Services’ has been submitted for approval at the Institute of Management Education and Research, Belgium.

KIAMS is happy to welcome Prof. Patil on board and looks forward to this high value addition to the PGDM course.

Saurav Ghosh is a testament to the fact that at Kirloskar Institute of Advanced Management Studies, they don’t try and fit square pegs in round holes. Saurav was – and still is – a hard-core Operations man… and is loving it!

“As a Textile Engineer from Bengal, I worked for 3 years for the Bhilwara group, at their Indore Plant before getting through KIAMS. Infact it was in my second attempt that I got through.”

A B-5 passout, Saurav received an on-campus placement at the Kirloskar Institute of Advanced Management Studies, with Jindal Steel Works (JSW), in the year 2004. Believe it or not, in this age of fly-by-night operators, he has never shifted 0rganisations for the last 8 years, and has chosen to grow with JSW.

“It’s been an excellent journey. I’ve been with JSW since I passed out of KIAMS in 2004. Despite many opportunities, I haven’t shifted… simply because I love my job. Any MBA aspirant should choose their Business school not just of its placement profile, but also on how well it prepares you for life. That is very important. A B-school like KIAMS equips you with skills for life. KIAMS might not be ranked among the top 10 B-schools in the country because nobody measures a B-school on this parameter. The process, through which the students at KIAMS are grinded, is far better than the most of the Top B- schools.”

In Mumbai with JSW, Saurav’s job is a typical 9-6 business – Procurement, interaction with the suppliers, PPT’s to the Directors, tying up with Finance – not the ideal one for an adrenaline junkie, but perfect for Saurav.

“You see, KIAMS was the turnaround point in my life. As an Engineer, I was working on the Shop Floor, but after an MBA from KIAMS, my profile changed completely and my salary went up manifolds. My MBA was more of general management. My core subjects were Project Management, Supply Chain Management… but there was a bit of Finance as well, while Marketing was bare minimum.”

For Saurav, there were ample clubbing and sporting opportunities at Kirloskar Institute of Advanced Management Studies. But he spent most of his time in the KIAMS library. He squarely blames the faculty for getting him ‘hooked’ onto academics!

Right at the beginning of the first year, the first subject that was taught was ‘Principles of Management’. GI (Professor G. Iyengar) himself took that Class. It was the first of many classes that GI would conduct. He had this ability to make us think at different levels. GI’s Classes were more about Industry Practices rather than theoretical.”

Saurav points out that in the Kirloskar Institute of Advanced Management Studies, ‘work ex’ might not always be advantageous. In a job, you pick up wrong practices, and you unknowingly carry this baggage to your B-school.

Secondly, the freshers at KIAMS do much better in terms of marks because we had, kind of, lost the habit of studying, while for the freshers it was just an extension of their education… the mugging- up business! However, the flip-side to it was that, freshers had limited understanding due to lack of experience. A work-ex helps you correlate and appreciate your subjects far better. It matters in the long run.”

 Saurav  feels, unless you are through-and-through an Operations man, you must stick to Marketing or Finance at the Kirloskar Institute of Advanced Management Studies, because of the plethora of opportunities existing in these fields.

At the end of the day, what matters is knowledge. Not just knowledge as a part of the academics in KIAMS – that is very important – but a 360-degree perspective of your business, be it Marketing, Finance or Operations. That helps during interviews. I was involved in acquiring a lot of business knowledge, which helped me immensely during campus placement at KIAMS.”

Kirloskar Insitute of Advanced Management Studies (KIAMS) has all that it takes to build and foster a successful manager – for the stakes are high. Research shows that between half and three-quarters of business alliances fail due to poor relationship marketing. Today’s economic climate requires them to have a quick turnover while lowering costs and increasing the amount of functionality they can deliver. This climate thus mandates that organizations master at least three critical skills to ensure that performance goals are being met: metrics, negotiation and relationship management.

To address the topic of how to make alliances or relationships succeed, we spoke to Prof. Akash Mathapati, Sr. Lecturer, BBA, MBA who teaches Relationship Marketing, Marketing Management and Brand Management to the students of KIAMS. With 6 years of rich industry work experience behind him, Mathapati gives us fantastic insight into the emerging need of relationship management and outlines what students and budding managers can do to move this from an individual skill into the realm of an organizational capability. He is also a frequent writer and speaker on issues of Brand Personality and Consumer Buying Behaviour, having presented papers in International Conferences and Research Publications.

“When I talk about Relationship Management” he says, “I incorporate it as a holistic distinction between two different kinds of RM. The first kind is focused on a particular transaction or relationship say, with a customer. The second is focused on organizational capability, i.e. what processes, tools, and skills does the organization need to have in place with its suppliers, vendors & other stakeholders to have a truly effective RM.” said Prof. Mathapati.

He adds that, “Ultimately, the cost of a bad relationship can be the outright failure or sub- optimization of the enterprise or effort.” Simply put, a poor relationship can prevent an effort from delivering up to its potential. “The fact that individuals and organizations have different interests, cultures etc. is the reason you need a RM. We all have different sets of experiences, and we interpret data in different ways and thus form conclusions. All of these differences need to be managed.”

Indeed the job opportunities are fairly moving up in this vertical (such as Banking, and IT and ITes Services) as more and more companies are realising to the inadequate attention of the working relationship as being a major cause of failure of an alliance, be it with a customer, supplier or a vendor.

While most of the faculty and MBA-grads at Kirloskar Institute of Advanced Management Studies or 
KIAMS, find Professor Bidyanand Jha’s mix of Marketing and Mathematics, fascinating, Professor Jha himself doesn’t.

After my BSc and MSc in Mathematics, I chose to do MBA in Marketing, out of interest. There is a lot of analysis in both. Marketing requires a lot of calculations, lot of formulas are inter-related… number crunching, you know. Happens in Finance also, but Marketing attracted me, because of the different kind of challenges. Actually Finance becomes an office job, while I love travelling, roaming around and talking to people. That was my skill and I found that it could be used in Marketing.

As a core faculty of Kirloskar Institute of Advanced Management Studies, Prof Jha teaches Sales & Distribution Management, Brand Management and Retail & Franchising Management. He is particularly bullish about career opportunities for branding ‘India’!

“The Government of India is focusing hugely on Tourism, be it sight-seeing or Health Tourism. But we’ve got to brand tourism properly. Infact India is globally branded as the centre of economic growth, and this needs to be brand-managed as well. That’s why at KIAMS, we believe that Brand Management has immense scope, not just for branding a product, but branding a community, a country, or even a system.

Not surprisingly, therefore, Prof Jha finds Franchising Management as the next big thing. The number of foreign companies queuing up to do business in India – but not willing to ‘manage’ it – is on the rise. Such companies are always in search of innovative entrepreneurs willing to promote their product, as well as become a part of their system – an opportunity for which students are prepared at Kirloskar Institute of Advanced Management Studies.

But what interests Professor Jha the most, are the teens of India. Infact, both the research projects currently being pursued by Prof Jha at KIAMS – learning style of the teens and purchase decision making of the teens – revolves around them.

There was a time when decisions were made by elders and passed on to the teens, but now teens are self-dependent. This is the new India, which hasn’t been explored much. What is the Teens’ perception? How do they see the Indian market? How do they perceive a product? How do they make a purchase decision? They are habituated to a certain learning-style in the classrooms and school. What impact does it have on their selection of marketing messages… their interpretation of advertisements – in conventional and in new media? How the perceptions of the advertiser differ from the person watching the advertisement? Teens are the Centre of my research at KIAMS, because tomorrow they will be the main consumers in India, atleast.

With KIAMS for a year now, Prof Bidyanand Jha resides within the campus of Kirloskar Institute of Advanced Management Studies.

I get good sets of students to teach, good peer groups to work for… KIAMS is a motivating factor for me to do better.” He advises the outgoing batches to map the difference between their perception and the reality of the outside world, before they step out of Kirloskar Institute of Advanced Management Studies.

…And for the incoming batches at KIAMS?

They should unlearn things they’ve learnt outside and relearn new things. At KIAMS, We ‘teach to think’. We all are different individuals with different caliber of solving problems with success. The Kirloskar Institute of Advanced Management Studies doesn’t teach that ‘this is the fundamental process of solving a problem’ and that’ you should handle this problem in this way’. KIAMS grads are taught the process of decision-making that leads to a good decision, when a problem comes their way. The students design their own boundaries.”

Clearly, at Kirloskar Institute of Advanced Management Studies, you will have to be creative in solving problems on your own!

   Abhishek Sharma is a popular student at the Kirloskar Institute of Advanced Management Studies (KIAMS). However, that didn’t     prepare his friends for what was to follow. On the completion of his fourth term, this brilliant academic and head of the KIAMS marketing club bagged a job with one of the most prestigious employers in the country –Ashok Leyland.

A major in core marketing, Abhishek takes pride in what he calls his “C-quotient.” “It is important to be confident of oneself. Be yourself and celebrate your individuality.” That, he feels, is the key to his getting through a multi-layered selection process of the placement cell. He went through rounds of resume- selection, group discussions and interviews. It was a win-win situation for both, the company and Abhishek. The former got an efficient employee, the latter, his dream job.

As a more experienced candidate, he advises fellow students to be sure of their fundamentals. The numerous concepts of marketing form the basis of the marketing structure. The panel and group discussions aim at testing these significant bullets of marketing studies.

Along with the theoretical know-how, one must be able to apply it to situations. The GD further analyses one’s capability in practice. Talking about his own GD, Abhishek describes how he had to apply marketing theorems to the functional processes of the company he had interned with.

A student of Kendriya Vidyalaya, Panipat, Abhishek has done an undergraduate course in engineering. “Since my father was an engineer, I was expected to follow in his footsteps.” Towards the end of the fourth year, however, realization dawned on him—that a young man good at designing strategies, advertising and communication wasn’t really cut out for engineering. Soon enough, Marketing at KIAMS happened.

Today, Abhishek looks back with a smile. “I am highly indebted to KIAMS. The faculty here is great. Mr Ananthram and Mr T. Vishwanathan have been more than mentors to me.” He says his seniors, like his professors, always had an encouraging word for him. “At KIAMS, the faculty and fellow students share a strong bond. One does not get a chance to feel lonely or lost,” he says.

His success mantra: Focus on your strengths; your weaknesses will diminish.

“Engineering gave me the analytical bent,” said Prof. Manickavasagam Sivagnanasundaram, professor of Marketing at the Kirloskar Institute of Advanced Management Studies. “The practical exposure that I gained during my practice as an engineer helped me to grasp the concepts of management in a better way,” he said.


It’s this blending of practical experience with academic learning that has boosted KIAMS ranking among top MBA schools to a level it truly deserves.

Prof. Manickavasagam began his academic career by earning his BE in civil engineering from Madurai Kamaraj University, and, after several years in engineering, went on to earn an MBA in marketing from that same university, followed by a PhD in marketing from the National Institute of Technology at Trichy.

With a firm understanding of both industry and academia, he wanted to share his knowledge with future generations and joined the teaching staff at KIAMS.

The move has been interesting and challenging, said Prof. Manickavasagam.

At KIAMS, he said enthusiastically: “We have students from all over India having different cultural backgrounds. Identifying a common platform for discussions and examples is interesting and challenging. The students at KIAMS demand more practical inputs than theoretical knowledge. The students create an environment which is conducive to intellectual stimulation and results in two-way learning.”

Faced with publishing papers in journalistic reviews and international publications, addressing conferences and teaching, it seems an academic must wear many different hats. But Prof. Manickavasagam said: “Though it appears to be different fields, they are actually intertwined.

“The teacher needs to get to know the ground reality by carrying out research,” he said, and that research has to be forwarded to fellow teachers and industry.

“The conferences offer the platform for deliberating the research ideas with fellow teachers,” said Prof. Manickavasagam, noting publishing in journals puts the research out to an even wider audience.

Aiming to boost the KIAMS marketing department’s standing over other B-Schools, he said: “Industry exposure gives much visibility to any department of a B-School” and so more consultancy assignments are planned.

“Above all, the student participation in various management forums and events will enhance the visibility manifold,” said Prof. Manickavasagam, “but for that, the students need to be trained and encouraged to participate in such events. We are in the process of doing so.”

When asked about how he feels India compares with the rest of the world in regard to E-services, he said India is a pioneer in adopting electronic voting machines and noted: “E-CHOUPAL is another success story,” and “E-governance is getting momentum now.”

While Internet banking and mobile banking have so far had a lukewarm reception, Prof. Manickavasagam predicted: “Innovative approaches limiting the risk exposure of the consumer will increase the usage.”

As final words of wisdom to students at KIAMS, he advised: “In today’s competitive environment one has to run faster to stay in the same place. Knowledge and exposure will give you the energy to run faster. Keep your eyes and ears open for acquiring knowledge and be always prepared to carry out experiments that give you the exposure.”

Prof. Dr. V. S. Pai

For over 24 years Dr. V S Pai or Professor Pai, as his students know him, has taught Business Strategy, Corporate Strategy, International Business, Organization Structure and Design and Management Control Systems. He recently submitted a paper for publication at Salem State University in Massachusetts. “The case based paper has been sent for publication in ‘The CASE Journal’ and is under the blind review process. It examines how Tata Teleservices faced the challenges in the turbulent telecom services market in India, its tie up with DoCoMo the Japanese MNC and the future of the joint venture in a high growth scam hit industry,” he says, giving us a small insight into his paper. Another one of his case based paper namely on the joint venture between the Japanese MNC, Honda Motors and the Hero Group of India was accepted for publication, last year, by the Asian Case Research Journal, National University of Singapore.

As a core faculty at Kirloskar Institute of Advanced Management Studies (KIAMS), Dr. Pai found the students a praiseworthy lot. He said, “The students there are adroit and professional enough to carry on with a lecture session even in the event of a rare power failure in the classrooms.” A little bit of humour does go a long way, especially in a classroom full of MBA aspirants. “There was a complete power failure but the session went on through the teaching-cum-discussion mode in near-dark conditions with everyone attentive and many participating in the discussion until the power came back after quite a while,” he says. This is one KIAMS memory that is going to be with him forever.

Incidentally, Kirloskar Institute of Advanced Management Studies (KIAMS) is a management institute situated in Harihar – a town situated about 240 kilometres from Bangalore. Despite the rural location and resultant power failures, KIAMS is ranked amongst the best B-schools of India.

“The students of KIAMS,” he says, “are being well trained to become excellent managers in the future.” KIAMS, according to him has excellent faculty. The courses are structured and well thought out. Students are exposed to the industry, and study in a simulated environment of work life in the industry. He has a word of advice for the institute, though. It needs to attract the best faculty in the country, strengthen the placement process and get closer to the industry, and also tie up with reputed B-schools abroad and thus internationalise its base.

The latest subject of his research is the Indian telecom industry. When asked why he chose to particularly focus on this industry, he had a wealth of insight to share with us. He said, “It is a happening sector, which is transforming the Indian landscape. It can propel growth of the economy as telecommunications is a critical dimension for stimulating growth. The services that can be rendered are mind boggling. For example we have entertainment, banking, travel reservations, networking and so many other applications available at our fingertips. With around 14 players the industry appears fragmented and may lead to consolidation. The potential for employment generation across the country and bringing dramatic changes in the lives of rural and far flung population is substantial. Future for this industry is extremely bright because of the huge population in India, the still low level of penetration in semi-urban and rural areas, and the 4G and 5G possibilities that are already unfolding in the developed markets.”

When asked to share a little about the paper he has submitted at the Salem State University, Massachusetts, Prof. Pai said, “It is a case based paper that has been sent for publication and is under the blind review process.” He minced no words about rightly calling the high growth industry ‘scam hit’.

This professor of management is a well-travelled man and has visited various countries including Australia, New Zealand, Hong Kong, Malaysia and Thailand in connection with academic pursuits. Dr. Pai has successfully overseen many academic and social events. The audiences he has planned for include management gurus, students and the common man, or woman, which covers the entire gamut of the human race.

Dr. Pai has guided three PhD scholars successfully, completing an ICSSR, New Delhi funded research project and also of publishing several research papers. Many institutes have benefitted under his competent mentorship. Some of them include T A Pai Management Institute, Gulbarga University, Manipur University and ICFAI Business School. He specialises in Management Teaching, and has taught both under-graduates and post-graduates alike as well as at the doctoral level. Although grades are a good measure of academic performance, Dr. Pai says, “They should be backed by the needed aptitude, grit, the ability and willingness to think plus a never-say-die attitude.”

His favourite book, no surprises, is Jonathan Livingstone Seagull, and his favourite quote is, “Give a man a fish and you will feed him for a day, teach him how to fish and you feed him for a life time.”

As we concluded the interview, we only came back with a higher regard for the professor whose contribution in Management cannot be ignored. He can be rightly and deservingly considered the star faculty of KIAMS for the month of August, 2011. This is the result of his deep commitment to his work, his students, society, and to each of the public and private sector organizations he is associated with.

Dr. V. S. Pai grows with each ‘project’. To him it is a learning experience he takes in his efficient stride. The aura that surrounds him is energetic. It speaks of excitement and those meeting him can only wait in anticipation for the gems he generously shares in the form of his knowledge. The students of KIAMS were enthralled with Dr. Pai’s classes and left him with a small prayer that said, “Sir, we pray for your good health and long life. May you help everyone; including those who are yet to be acquainted with you. We love you always.” It came straight from their hearts.