Tag Archive: KIAMS-FACULTY AT KIAMS.KIRLOSKAR-KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES


5As a BBA graduate, Megha Dey could have opted for an MBA to further her career prospects. But she chose to do her PGDM because she believed that the curriculum would make her industry ready. After spending two years at KIAMS, an institute she had heard a lot about, she agrees that she made the best decision. She has now been placed in a facility management role with Quess Corp Avon, which is a subsidy of the global giant IKEA. Here she shares the journey of her transformation from a hopeful student to a confident management professional.

When asked to put her journey with KIAMS in words, Megha counts many positives. According to her things that seemed difficult and intense when doing them were also a huge learning experience in hindsight. “The rigorous presentations were definitely tough but they were totally worth it at the end of the day. I have learned so much about team effort besides gaining theoretical and practical knowledge. While the job I have bagged is the perfect entry in the corporate world for me, the knowledge I have gained during my time here will last me a lifetime,” she says.

In her new role as a professional with the company Megha will be responsible for meeting clients and discussing various facilities offered. She will also have to strive to boost the sales of the company. She is keen to prove her mettle by delivering on these tasks, just like she managed to impress during the placement interview. On what went right in the interview, she says “I had gathered fair bit of knowledge about the company, which is why I could talk about different scenarios and offer them the best solutions. I also relied on my SIP experience with Bank of Baroda (Kolkata) to come up with relevant answers during the interview.”

Megha mentions the IRP sessions at KIAMS as the main preparation for placement because not only did they improve her communication skills but they also helped her answer situational questions, which were the crux of her interview. Above all her confidence gained during the PGDM years showed clearly. That’s her advice to her juniors at the institute as well. “Be confident and everything will fall into place. Pay attention to classroom learning and projects because that will prepare you well. But also make the most of your time on the campus and with friends because it won’t come back,” she ends on an emotional note.

4Abhijit Das, student of PGDM Batch 17 at KIAMS believes that his placement as a Management Trainee with Pathfinder Publishing Pvt. Ltd (the company that runs careers360.com) is a big deal not only because of the reputation of the company but the fact that it is the perfect culmination of his academic tenure. The going has been tough for him as he lost his father during the first year of PGDM. But that only pushed him to excel in his studies and focus on the placement process. He admits that with the help of his faculty team and friends at the institute he has managed to get the final outcome he was hoping for.

Reflecting on his two years at KIAMS, he says “The placement with such a prestigious firm was the icing on the cake. My mother, who is a housewife, was extremely supportive during these two years. The placement has made our dream come true. But at the same time I feel the knowledge and confidence I have gained at the institute will help me in the long run. It certainly helped me crack the all important placement interview.” He goes on to add that all the assignments and activities he was a part of during his program helped him learn in the best possible way. That coupled with the confidence he had gained enabled him to impress his recruiters.

After completing his graduation in engineering, Abhijit was working in the construction field but soon enough realized that he needed to boost his competencies to build his career prospects. That’s why he chose to do his PGDM from KIAMS and believes that it’s a decision that has held him in good stead. “I would like to specifically mention the contribution of our faculty members in molding us as future professionals. They were always available to clear our doubts, point out mistakes and help us rectify them in a constructive manner. I believe this relationship goes beyond placements and will be with me for the rest of my life,” he states.

According to Abhijit, every day spent at the institute was a stepping stone towards his future career. The Summer Internship he did at Tata Steel helped him put the concepts he had learned into context and that’s how he made his mark during the placement interview. He is now at the cusp of an exciting journey ahead. “KIAMS has been a new life experience for me and it has prepared me for challenges in my career. Managing product life cycle, Project development and management, Planning, Scheduling, Co-ordination with different teams, Product testing, Market Research and analysis will be some of my job responsibilities and I feel up to the task,” he adds confidently.

Ask him about the aspects of his life at the institute that he is going to miss and Abhijit mentions different celebrations, the time spent with his friends and the campus itself. He holds those memories close to his heart and is going to cherish them for a long time to come. He also has valuable advice for his juniors at the institute. “You should follow your dreams and identify your area of interest. Whatever domain you choose; be it Product Management or Operations, you will find a lot of scope in it if you have in-depth knowledge of the subject. Try to build on your learning and the sky is the limit,” he says all ready to spread his own wings.

After karen-saldanha-250-225x300completing her graduation in Oman, where her parents both work as corporate professionals, Karen Saldanha decided to come to India to pursue higher education. She was keen to pursue a career in management and believes that KIAMS has helped her in a big way, borne out by her placement with HDFC Bank.

Karen admits that it took her a while to get over the initial shock of being chosen as a Relationship Manager by HDFC Bank because there were several other right candidates for the job. She also thought her interview wasn’t going too well but managed to turn things around for herself. “Initially it was going all wrong and I think I gave some wrong answers. At one point they even gave me a chance to learn the correct answer for one of the questions. I came back having prepared for more than that, which might have impressed them,” she says with a smile.

She also talks about the efforts taken by her institute to prepare her for the placement process. According to Karen the courses in GD, interviews and business communications groomed students and instilled confidence in them. “Besides that the modules where we were taught what the industry expects of us were very helpful. They had included courses on Customer Insight, Digital Marketing, Strategic Management, International Business, Brand Management, Consumer Behaviour etc and they helped us tremendously,” she adds.

Karen also points out that though she had got placed in her very first attempt she chose to not accept the offer as she wanted to make a bright start to her corporate career. She expects it to happen with a big name like HDFC where her job responsibilities will include, “Meeting clients and addressing their problems, ensuring cross selling of banking products and overall maintaining good relationships with them. I did my internship with Reliance Retail, Chennai and believe that experience will come handy in my job,” she asserts.

While Karen is on cloud nine at the moment, she also feels a hint of sadness knowing that she won’t be spending time on campus with friends. She states that one major advantage of a residential PGDM program is that you make friends for life. Ask her if she has any advice for juniors and she says, “Take efforts to match industry’s needs of skills and knowledge, pay attention to classes and do your assignments diligently. The secret to my good grades is 100% attendance. You might also want to create a LinkedIn profile because networking is the key.” Speaking like a true professional, she already is.

From a management student to associate professor at the Global Business School, Hubli to an associate professor at KIAMS, it has been a natural progression for Prof. Ashok Patil who joined the KIAMS team last month. Prof. Patil excels in the field of corporate finance, a subject he is teaching at KIAMS.

“Being a management student myself – I am pursuing my PhD as well – I know my subject and also the importance of imparting education the right way,” he says. On being asked how he makes his classes more interesting and engaging, he says: “I involve the students in group discussions in order to bring out new ideas, encourage role-play to practice real-time market scenarios and conduct question-answer sessions wherein I clarify their doubts. All these elements are an integral part of my classroom sessions to help the students pick up things easily.”

To create a better understanding of the various aspects of management, Prof. Patil says he picks up live examples. All the management workshops he has attended, he says, come in handy as he incorporates all those teaching methods in his own sessions.

As far as prerequisites for a good manager are concerned, Prof. Patil says, a manager should be able to analyze a situation appropriately before making any decision. “He must be a quick decision-maker and result-oriented,” he adds. “Managers should be dynamic and keep themselves abreast of the latest in their field,” he says, confident KIAMS will be able to help the students achieve this objective. “They should be up-to-date and should be analytical in decision making.”

Prof. Patil has been an achiever in his own right. His passion for teaching has helped him bag a number of prizes including second prize at the National Conference on Entrepreneurship and Business Development in India. He was also chosen for having the best paper in the technical seminar Track C-101. One of his papers, ‘Role of Trust and Control in Financial Services Outsourcing: An Empirical Study’ has been accepted in a peer reviewed journal. Another paper, ‘A Critical Review of Outsourcing, Off shoring and Offshore Outsourcing of Financial Services’ has been submitted for approval at the Institute of Management Education and Research, Belgium.

KIAMS is happy to welcome Prof. Patil on board and looks forward to this high value addition to the PGDM course.

To be a runner up in an international competition, where faculty members of major business schools presented best of their unpublished work, speaks volumes about the excellent analytical work of Dr. V S Pai. 

Students at KIAMS are painting the town red on their professor’s Chak De Phatte kind of success. “We are really not surprised because he has an uncanny ability to explain the most difficult of problems in the easiest possible way,” says PGDM student Drishya.

What we like the most is that he goes beyond the text books and connects everything with the present scenario and developments. This really kind of hooks students to his class,” says PGDM student Rohit, another die-hard fan of Dr. V S Pai.

Although, with more than two decades of experience under his belt, Dr. V S Pai never took the competition lightly and always knew his work needed to be elaborate and analytical in order to come in the first three. His writing work explained how Tata Teleservices entered into a joint venture with NPC DoCoMo of Japan to improve the performance of their telecom venture.

Management theories and practices are fast evolving in the present business scenario where mergers and acquisitions have long become a norm. Challenges faced by business are myriad and new, requiring managers to think on the feet and develop a truly international perspective. Kirloskar Institute of Advanced Management Studies has a reputation to groom future business leaders in the art of not only surviving but also outshining in the competitive world of business.

“We at KIAMS are fortunate to have an experienced and talented faculty member like Dr. Pai, whose international exposure will help students develop international perspective and transform into world class business leaders,” says Dr. Gopal Iyengar, Director of KIAMS.

Dr. Pai has some advice for the students. “There is no short cut to excellence and this holds true for everyone. I keep updating my knowledge and skills, and writing papers is a kind of passion for me” says Dr. V. S. Pai. “Awards and recognition always follow tenacity, so keep your goal in mind and toil hard to achieve it,” advises Dr. Pai to his students. But he warns against being workaholic as it saps one of energy and life. “Work hard and party harder has been my mantra and it has worked very well for me till today,” laughs Dr. Pai.

Kirloskar Insitute of Advanced Management Studies (KIAMS) has all that it takes to build and foster a successful manager – for the stakes are high. Research shows that between half and three-quarters of business alliances fail due to poor relationship marketing. Today’s economic climate requires them to have a quick turnover while lowering costs and increasing the amount of functionality they can deliver. This climate thus mandates that organizations master at least three critical skills to ensure that performance goals are being met: metrics, negotiation and relationship management.

To address the topic of how to make alliances or relationships succeed, we spoke to Prof. Akash Mathapati, Sr. Lecturer, BBA, MBA who teaches Relationship Marketing, Marketing Management and Brand Management to the students of KIAMS. With 6 years of rich industry work experience behind him, Mathapati gives us fantastic insight into the emerging need of relationship management and outlines what students and budding managers can do to move this from an individual skill into the realm of an organizational capability. He is also a frequent writer and speaker on issues of Brand Personality and Consumer Buying Behaviour, having presented papers in International Conferences and Research Publications.

“When I talk about Relationship Management” he says, “I incorporate it as a holistic distinction between two different kinds of RM. The first kind is focused on a particular transaction or relationship say, with a customer. The second is focused on organizational capability, i.e. what processes, tools, and skills does the organization need to have in place with its suppliers, vendors & other stakeholders to have a truly effective RM.” said Prof. Mathapati.

He adds that, “Ultimately, the cost of a bad relationship can be the outright failure or sub- optimization of the enterprise or effort.” Simply put, a poor relationship can prevent an effort from delivering up to its potential. “The fact that individuals and organizations have different interests, cultures etc. is the reason you need a RM. We all have different sets of experiences, and we interpret data in different ways and thus form conclusions. All of these differences need to be managed.”

Indeed the job opportunities are fairly moving up in this vertical (such as Banking, and IT and ITes Services) as more and more companies are realising to the inadequate attention of the working relationship as being a major cause of failure of an alliance, be it with a customer, supplier or a vendor.

Spreading the word about Kirloskar Institute of Advanced Management Studies (KIAMS) is the aim of the Brand Club. Their goal, said co-ordinators, is “to bring to the world news, events and happenings of KIAMS that have a positive effect on our lives, every day.” There are seven members who co-ordinate the various activities of the Brand Club, which include making sure various events like quizzes, seminars and B-plan competitions are always on the agenda for the benefit of the batch. KIAMS organizes various events throughout the year and the co-ordinators said: “Our club’s work is to publicize these events through various social media networks.” Being involved in the Brand Club serves to enhance the educational experience they are receiving at KIAMS.

“Organizing the various events of KIAMS gives us hands-on experience and gives an opportunity to learn things not taught in books. It makes us street smart,” said the co-ordinators. It also allows them to put textbook theories into practice at the events. “Various theories like the Gantt Chart have been used by us to keep the events running smoothly,” they said. Their work, however, is not without challenges which have to be overcome.

“A common challenge we face every day is the language barrier and we keep good contact with the locals, who help us in the various events like some research work and Pragati-type events.” Choosing to have co-ordinators rather than a leader or president tends to make the task of running the club less demanding. “Having co-ordinators is in fact easier,” they said, “because all of us are equally adept at handling the various activities of the club. The team functions as a whole and things are divided as and when they arise.” While it is a student-run club, faculty member are always on hand to help whenever they are needed.

“Ours is a student club which highlights the various student activities organized by the batch,” said the co-ordinators. “The faculty plays a supervisory role whenever necessary.”


While most of the faculty and MBA-grads at Kirloskar Institute of Advanced Management Studies or 
KIAMS, find Professor Bidyanand Jha’s mix of Marketing and Mathematics, fascinating, Professor Jha himself doesn’t.

After my BSc and MSc in Mathematics, I chose to do MBA in Marketing, out of interest. There is a lot of analysis in both. Marketing requires a lot of calculations, lot of formulas are inter-related… number crunching, you know. Happens in Finance also, but Marketing attracted me, because of the different kind of challenges. Actually Finance becomes an office job, while I love travelling, roaming around and talking to people. That was my skill and I found that it could be used in Marketing.

As a core faculty of Kirloskar Institute of Advanced Management Studies, Prof Jha teaches Sales & Distribution Management, Brand Management and Retail & Franchising Management. He is particularly bullish about career opportunities for branding ‘India’!

“The Government of India is focusing hugely on Tourism, be it sight-seeing or Health Tourism. But we’ve got to brand tourism properly. Infact India is globally branded as the centre of economic growth, and this needs to be brand-managed as well. That’s why at KIAMS, we believe that Brand Management has immense scope, not just for branding a product, but branding a community, a country, or even a system.

Not surprisingly, therefore, Prof Jha finds Franchising Management as the next big thing. The number of foreign companies queuing up to do business in India – but not willing to ‘manage’ it – is on the rise. Such companies are always in search of innovative entrepreneurs willing to promote their product, as well as become a part of their system – an opportunity for which students are prepared at Kirloskar Institute of Advanced Management Studies.

But what interests Professor Jha the most, are the teens of India. Infact, both the research projects currently being pursued by Prof Jha at KIAMS – learning style of the teens and purchase decision making of the teens – revolves around them.

There was a time when decisions were made by elders and passed on to the teens, but now teens are self-dependent. This is the new India, which hasn’t been explored much. What is the Teens’ perception? How do they see the Indian market? How do they perceive a product? How do they make a purchase decision? They are habituated to a certain learning-style in the classrooms and school. What impact does it have on their selection of marketing messages… their interpretation of advertisements – in conventional and in new media? How the perceptions of the advertiser differ from the person watching the advertisement? Teens are the Centre of my research at KIAMS, because tomorrow they will be the main consumers in India, atleast.

With KIAMS for a year now, Prof Bidyanand Jha resides within the campus of Kirloskar Institute of Advanced Management Studies.

I get good sets of students to teach, good peer groups to work for… KIAMS is a motivating factor for me to do better.” He advises the outgoing batches to map the difference between their perception and the reality of the outside world, before they step out of Kirloskar Institute of Advanced Management Studies.

…And for the incoming batches at KIAMS?

They should unlearn things they’ve learnt outside and relearn new things. At KIAMS, We ‘teach to think’. We all are different individuals with different caliber of solving problems with success. The Kirloskar Institute of Advanced Management Studies doesn’t teach that ‘this is the fundamental process of solving a problem’ and that’ you should handle this problem in this way’. KIAMS grads are taught the process of decision-making that leads to a good decision, when a problem comes their way. The students design their own boundaries.”

Clearly, at Kirloskar Institute of Advanced Management Studies, you will have to be creative in solving problems on your own!

Pinak Kulkarni is a visiting faculty member of Kirloskar Institute of Advanced Management Studies (KIAMS), which is part of the Kirloskar Group of Companies, one of India’s largest industrial conglomerates. Having joined KIAMS in 2005, his areas of expertise lie in Operations Management and Supply Chain Management.

A self-professed workaholic, he describes himself to be part of the family which stays away from family. Besides keeping a tab on collaborative decision making in modern supply chains, technologies, and other research interests, he is also part of the recruitment and admission process of the college.

When questioned about how do business schools prepare good leaders? , Mr. Kulkarni answers that “A business school and its faculty’s role requires that they focus, channel, and enliven the energies, knowledge and talents of its students.” “The mission and the vision will decide and animate the school’s strategy, policy, and method; and its values will ensure that propriety and consistency of its tactics and actions.” “As a knowledge imparter, therefore, the school must provide an organisational environment which fosters opportunity, endeavour, and growth. I believe all these qualities to be amply present in KIAMS – and no doubt such an environment will harbinger the future leaders of tomorrow” Kulkarni states.

In addition, another important and challenging issue confronting business schools today is the business student’s viability to find a good job. To this Mr. Pinak Kulkarni ratifies that there is in essential three elements to be understood before a grad student tries to enter an industry – one, the need to identify clearly all his strengths, in terms of knowledge and skills; second, the importance of gaining practical industrial experience during college, to understand the realities of the industry and thirdly, contemporary awareness of it.

Kulkarni accredits in imparting indigenous management skills to his 2nd year students, whom he mentors. Students learn from experience and his approach is focussed on a lot of research work which he encourages his students to perform.

Further, a word of advice – Pinak wants students to not make any wrong program choices. Before enrolling for a course he suggests that they go in for an advanced psychometric test to understand their real interests and strengths. Based on the result, they should figure what they’d like to study.

For Pinak, the challenge of being part of KIAMS faculty is to align his personal goals with the goals of the institute, and also the needs and aspirations of its students, and to ensure that this alignment is centred on a crux of ethics, knowledge and morality. Only then, he believes – the
faculty or otherwise can truly lead and achieve permanent positive transformation of its students.

Learning more about marketing to gain a competitive edge in that area of the business world is the aim of Kirloskar Institute of Management Studies’s (KIAMS) Marketing Club.

Along with two coordinators, the senior club consists of around 15 active members and among the juniors, there are three coordinators and 20 active members.

The purpose of the club is to improve students’ knowledge of the world of marketing and it plans all activities accordingly. The club has organized events such as visits by guests or alumni to share their experiences and visits to different alumni offices to see how things are done.

It plans to have the students work on different real-time scenarios and give their analysis of the situation – one such analysis of the FDI situation has already been printed in Chanakya (KIAMS Newsletter) – and aims to do weekly sector-wise organizational marketing strategies analysis and to be displayed on a social networking page and notice board to grab everyone’s attention.

Some of the events the club conducts are: Marketing Quiz, Ad-Mad Competition, case studies, article analysis and presentations.

Organizing such activities itself is a learning experience for club members, as they take the concepts learnt during classroom sessions and apply them to real-life examples of marketing. The activities of the club also give members experience in managing people and tasks and in meeting requirements,  expanding their outlook and broadening perspectives.

Club members discuss contemporary case studies or issues in the marketing world and try to analyse them using related theories and to get practical exposure. In events such as the Ad-Mad competition, before doing concept designing for ads, members first look at them from all perspectives derived from theoretical knowledge.

The biggest challenge in running such a club is to keep students motivated enough to attend meetings on a regular basis. To meet that challenge topics of discussion for each meeting are decided by group consensus. Because club activities are a student initiative, not an individual effort, instead of having a president, the club has coordinators whose job is to communicate with members and decide on meeting times and schedules. The coordinators, along with the rest of the members, decide on topics for meeting discussions or decide on future activities.

Again, the club being a student initiative, faculty are usually not involved, but act as guides whenever any difficulty arises in understanding or accessing any resources. At times, the club invites them as judges for competitions.

Since assuming their responsibilities, today’s club coordinators have learnt a lot and to future coordinators, they say this responsibility requires a lot of patience and effort. At times, students may not agree with what you think and at such times, the objectives of the club have to be given paramount importance. Their advice to those who will fill their shoes: Be practical and realistic in your approach. Make sure you have your fundamentals in place before moving further.